What do men like in skincare?

The world of skincare isn't limited to any gender, and men today are increasingly realising the importance of taking care of their skin. However, men's skincare preferences can differ from those of women. If you're a man looking to enhance your grooming routine or someone interested in understanding what men appreciate in skincare, this article is for you.

1.) Efficiency and Simplicity:
One of the key things men appreciate in skincare is efficiency. Men often prefer straightforward routines that don't require excessive steps or time. Products that serve multiple purposes, like a moisturiser with built-in sun protection, are often favored.

2.) No-Frills Packaging:
Men tend to gravitate towards clean and functional packaging. While women's skincare products may lean towards decorative or ornate packaging, men generally prefer minimalistic and straightforward designs that reflect simplicity and practicality.

3.) Quick Absorption:
Men appreciate skincare products that absorb quickly and don't leave a greasy or shiny residue. Products that can be applied without much fuss and seamlessly integrate into their daily routine are highly valued.

4.) Unscented or Subtle Fragrances:
While some men enjoy a refreshing scent in their skincare products, many prefer unscented or subtly fragranced options. A neutral or mild scent ensures that the product doesn't clash with their chosen cologne or aftershave.

5.) Multi-Functional Products:
Men appreciate products that offer multiple benefits. For instance, a face wash that also exfoliates or a moisturiser that contains anti-aging ingredients can simplify their routine while delivering effective results.

6.) Targeted Solutions:
Men are keen on products that cater to their specific skincare concerns. Whether it's acne, rasor burn, or signs of aging, they prefer products that are formulated to address these issues directly and effectively.

7.) Low Maintenance:
Many men prefer products that require minimal upkeep. They may lean towards products that don't need frequent reapplication throughout the day, allowing them to focus on their activities without interruptions.

8.) Hydration and Protection:
Moisturisers and sunscreens are two categories that hold particular importance for men. Hydrated and protected skin is not only healthy but also looks its best. A non-greasy moisturiser with added sun protection is often a hit.

9.) Visible Results:
Men are results-oriented, and they appreciate products that deliver noticeable improvements. Whether it's smoother skin, reduced redness, or a clearer complexion, products that provide tangible results tend to earn their loyalty.

10.) A Straightforward Approach:
Above all, men value authenticity and simplicity. Skincare products that are marketed with clear, straightforward language and without excessive jargon are more likely to resonate with them.


Men's skincare preferences revolve around efficiency, practicality, and targeted solutions. While the details may differ from person to person, a no-fuss, results-driven approach is generally favored. As the skincare industry continues to evolve, catering to men's preferences ensures that they can easily integrate effective skincare routines into their daily lives, enhancing their confidence and overall well-being.